/* ============================================================================
   mkt.css — hoja de estilo de la escuela de marketing y ventas
   (marketing.lumbre.lat, 2026-10-25).

   Todos los colores salen de las variables de la casa (app.css): así la hoja
   respeta el tema claro, el oscuro y los temas por instancia sin duplicar
   paletas. Sin imágenes ni tipografías propias: la página carga rápido y se
   lee igual en un móvil con datos.

   Prefijo de clases: mk- (marketing). Nada aquí toca otra instancia.
   ========================================================================== */

.mk-home, .mk-page { --mk-gap: 28px; }

/* ── Encabezados y ritmo ─────────────────────────────────────────────────── */
.mk-kicker {
    font-size: 11px; font-weight: 600; letter-spacing: .09em; text-transform: uppercase;
    color: var(--accent); margin: 0 0 10px;
}
.mk-lead { font-size: 17px; line-height: 1.6; color: var(--ink); margin: 0 0 18px; max-width: 68ch; }
.mk-note {
    font-size: 13px; line-height: 1.6; color: var(--muted); margin: 14px 0 0;
    border-left: 3px solid var(--accent-soft); padding-left: 12px; max-width: 70ch;
}
.mk-heading { margin: 0 0 24px; max-width: 74ch; }
.mk-heading h2 { font-size: clamp(20px, 2.4vw, 27px); line-height: 1.25; margin: 0 0 8px; }
.mk-heading p { font-size: 15px; line-height: 1.6; color: var(--muted); margin: 0; }
.mk-block { padding: 52px 0; }
.mk-actions { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; margin: 20px 0 0; }
.mk-meta { font-size: 12px; color: var(--muted); }
.mk-label {
    display: inline-block; font-size: 10px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
    color: var(--muted); margin-right: 6px;
}

/* ── Héroe ───────────────────────────────────────────────────────────────── */
.mk-hero { padding: 56px 0 60px; border-bottom: 1px solid var(--line); }
.mk-hero-inner { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: 48px; align-items: start; }
.mk-hero h1 {
    font-size: clamp(28px, 4vw, 46px); line-height: 1.12; letter-spacing: -.02em;
    margin: 0 0 18px; max-width: 18ch;
}
.mk-outcomes { list-style: none; margin: 0 0 24px; padding: 0; display: grid; gap: 8px; }
.mk-outcomes li { display: flex; gap: 9px; align-items: flex-start; font-size: 14px; line-height: 1.5; color: var(--ink); }
.mk-outcomes svg { color: var(--accent); flex: 0 0 auto; margin-top: 3px; }
.mk-stats { list-style: none; display: flex; flex-wrap: wrap; gap: 26px; margin: 24px 0 0; padding: 0; }
.mk-stats li { font-size: 12px; color: var(--muted); }
.mk-stats b { display: block; font-size: 22px; color: var(--ink); line-height: 1.2; }

/* ── Mapa del proceso comercial ─────────────────────────────────────────── */
.mk-hero-map { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 22px; }
.mk-map-title { font-size: 13px; font-weight: 650; letter-spacing: .02em; margin: 0 0 16px; color: var(--ink); }
.mk-process { list-style: none; margin: 0; padding: 0; counter-reset: none; display: grid; gap: 2px; }
.mk-process li { display: grid; grid-template-columns: 22px 24px 1fr; gap: 10px; align-items: start; padding: 9px 0; border-top: 1px solid var(--line); }
.mk-process li:first-child { border-top: 0; }
.mk-process-num { font-size: 11px; font-weight: 700; color: var(--accent); padding-top: 2px; }
.mk-process-icon { color: var(--muted); padding-top: 1px; }
.mk-process-body strong { display: block; font-size: 13.5px; line-height: 1.3; }
.mk-process-body span { display: block; font-size: 12px; line-height: 1.5; color: var(--muted); }
.mk-hero-map figcaption { font-size: 11px; color: var(--muted); margin: 16px 0 0; line-height: 1.5; }

/* ── Puertas por situación ───────────────────────────────────────────────── */
.mk-doors { display: grid; grid-template-columns: repeat(auto-fill, minmax(290px, 1fr)); gap: 16px; }
.mk-door {
    display: flex; flex-direction: column; gap: 7px; background: var(--surface);
    border: 1px solid var(--line); border-radius: var(--radius-md); padding: 18px; text-decoration: none; color: inherit;
    transition: border-color .15s, transform .15s;
}
.mk-door:hover { border-color: var(--accent); transform: translateY(-2px); }
.mk-door strong { font-size: 16px; line-height: 1.3; }
.mk-door-top { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; }
.mk-door-level {
    font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase;
    background: var(--accent-soft); color: var(--accent); padding: 3px 8px; border-radius: 999px;
}
.mk-door-time { font-size: 11px; color: var(--muted); display: inline-flex; align-items: center; gap: 4px; }
.mk-door-desc { font-size: 13px; line-height: 1.55; color: var(--muted); }
.mk-door-go { font-size: 12px; font-weight: 600; color: var(--accent); display: inline-flex; align-items: center; gap: 6px; margin-top: auto; padding-top: 4px; }

/* ── Banda alterna ──────────────────────────────────────────────────────── */
.mk-band { padding: 52px 0; background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.mk-band-alt { background: color-mix(in srgb, var(--accent-soft) 38%, var(--bg)); }

/* ── Etapas ──────────────────────────────────────────────────────────────── */
.mk-stages { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 14px; }
.mk-stages li { background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius-md); padding: 16px; }
.mk-stage-num {
    display: inline-flex; align-items: center; justify-content: center; width: 24px; height: 24px;
    border-radius: 999px; background: var(--accent); color: var(--surface); font-size: 12px; font-weight: 700; margin-bottom: 8px;
}
.mk-stages strong { display: block; font-size: 15px; line-height: 1.3; margin-bottom: 6px; }
.mk-stage-deliver { font-size: 12.5px; line-height: 1.55; color: var(--muted); display: block; }

.mk-stage-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 18px; }
.mk-stage { border: 1px solid var(--line); border-radius: var(--radius-md); padding: 20px; background: var(--surface); }
.mk-stage-head { display: grid; grid-template-columns: 34px 1fr auto; gap: 14px; align-items: start; }
.mk-stage-head h3 { font-size: 17px; line-height: 1.3; margin: 0 0 6px; }
.mk-stage-desc { font-size: 13.5px; line-height: 1.6; color: var(--muted); margin: 0; }
.mk-stage-meta { font-size: 11px; color: var(--muted); white-space: nowrap; }
.mk-lessons { list-style: none; margin: 14px 0 0; padding: 14px 0 0; border-top: 1px solid var(--line); display: grid; gap: 7px; }
.mk-lessons li { display: flex; flex-wrap: wrap; gap: 8px; align-items: baseline; justify-content: space-between; }
.mk-lessons a { font-size: 13.5px; line-height: 1.45; }

/* ── Problemas ──────────────────────────────────────────────────────────── */
.mk-problems { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 16px; }
.mk-problem { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius-md); padding: 18px; }
.mk-problem h3 { font-size: 16px; line-height: 1.3; margin: 0 0 8px; }
.mk-problem p { font-size: 13px; line-height: 1.55; color: var(--muted); margin: 0; }
.mk-problem-tool { margin-top: 10px; }
.mk-tag {
    display: inline-block; font-size: 11px; font-weight: 600; background: var(--accent-soft); color: var(--accent);
    padding: 3px 9px; border-radius: 999px;
}

.mk-jump { border-bottom: 1px solid var(--line); padding: 14px 0; }
.mk-jump ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px 18px; }
.mk-jump a { font-size: 12.5px; color: var(--muted); text-decoration: none; }
.mk-jump a:hover { color: var(--accent); text-decoration: underline; }
.mk-jump span { color: var(--accent); }

.mk-entrada { border-top: 1px solid var(--line); padding: 34px 0; }
.mk-entrada:first-of-type { border-top: 0; }
.mk-entrada h2 { font-size: clamp(19px, 2.2vw, 24px); line-height: 1.25; margin: 0 0 16px; }
.mk-entrada-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 18px; }
.mk-paso h3 { font-size: 12px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--accent); margin: 0 0 6px; }
.mk-paso h4 { font-size: 12px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--accent); margin: 0 0 6px; }
.mk-paso p { font-size: 13.5px; line-height: 1.6; color: var(--ink); margin: 0; }
.mk-paso-accion { background: var(--accent-soft); border-radius: var(--radius-sm); padding: 14px; }
.mk-paso-ejemplo { background: color-mix(in srgb, var(--line) 30%, transparent); border-radius: var(--radius-sm); padding: 14px; }
.mk-citas { margin: 16px 0 0; font-size: 12.5px; line-height: 1.9; }
.mk-citas a { color: var(--accent); margin-right: 12px; }

/* ── Taller ──────────────────────────────────────────────────────────────── */
.mk-practica { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); padding: 22px; margin-bottom: 18px; }
.mk-practica-head h3 { font-size: 18px; line-height: 1.3; margin: 0 0 4px; }
.mk-practica-obj { font-size: 14px; line-height: 1.55; color: var(--muted); margin: 10px 0 16px; }
.mk-practica-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 18px; }
.mk-criterios { list-style: none; margin: 0; padding: 0; display: grid; gap: 6px; }
.mk-criterios li { display: flex; gap: 7px; align-items: flex-start; font-size: 13px; line-height: 1.5; }
.mk-criterios svg { color: var(--accent); flex: 0 0 auto; margin-top: 3px; }

.mk-casos { display: grid; grid-template-columns: repeat(auto-fill, minmax(310px, 1fr)); gap: 16px; }
.mk-caso { background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius-md); padding: 18px; }
.mk-caso h3 { font-size: 16px; margin: 0 0 3px; }
.mk-caso p { font-size: 13px; line-height: 1.55; color: var(--muted); margin: 8px 0 0; }
.mk-datos { margin: 12px 0 0; display: grid; grid-template-columns: auto 1fr; gap: 3px 12px; font-size: 12.5px; }
.mk-datos dt { color: var(--muted); }
.mk-datos dd { margin: 0; color: var(--ink); }
.mk-caso-prob { font-size: 12.5px !important; }

.mk-simuladores { display: grid; gap: 18px; }
.mk-simulador { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); padding: 22px; }
.mk-simulador h3 { font-size: 18px; margin: 0 0 8px; }
.mk-simulador > p { font-size: 14px; line-height: 1.6; color: var(--muted); margin: 0 0 14px; }
.mk-vars { width: 100%; border-collapse: collapse; margin: 0 0 16px; font-size: 13px; }
.mk-vars caption { text-align: left; font-size: 11px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; color: var(--muted); padding-bottom: 8px; }
.mk-vars th, .mk-vars td { text-align: left; padding: 8px 10px; border-bottom: 1px solid var(--line); }
.mk-vars thead th { font-size: 11px; text-transform: uppercase; letter-spacing: .05em; color: var(--muted); }
.mk-formula { background: var(--accent-soft); border-radius: var(--radius-sm); padding: 14px; margin-bottom: 16px; }
.mk-formula h4 { font-size: 12px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--accent); margin: 0 0 6px; }
.mk-formula p { font-family: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace; font-size: 12.5px; line-height: 1.65; margin: 0; }

/* ── Herramientas ────────────────────────────────────────────────────────── */
.mk-grupo { margin-bottom: 40px; }
.mk-herramientas { display: grid; grid-template-columns: repeat(auto-fill, minmax(360px, 1fr)); gap: 16px; }
.mk-herramienta { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); padding: 20px; }
.mk-herramienta header { display: flex; gap: 12px; align-items: flex-start; margin-bottom: 12px; }
.mk-herr-icon {
    flex: 0 0 auto; width: 36px; height: 36px; border-radius: 9px; display: inline-flex; align-items: center; justify-content: center;
    background: var(--accent-soft); color: var(--accent);
}
.mk-herramienta h3 { font-size: 16px; line-height: 1.3; margin: 0; }
.mk-herramienta > p { font-size: 13.5px; line-height: 1.55; color: var(--ink); margin: 0 0 10px; }
.mk-herr-when { color: var(--muted) !important; font-size: 13px !important; }
.mk-herr-shared {
    color: var(--muted) !important; font-size: 13px !important;
    border-left: 3px solid var(--accent-soft); padding-left: 10px;
}
.mk-campos { margin: 12px 0; }
.mk-campos h4 { font-size: 11px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--muted); margin: 0 0 6px; }
.mk-campos ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px; }
.mk-campos li { font-size: 11.5px; background: color-mix(in srgb, var(--line) 34%, transparent); border-radius: 999px; padding: 3px 10px; }
.mk-tool-chips { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.mk-chip {
    display: inline-block; font-size: 12.5px; border: 1px solid var(--line); border-radius: 999px;
    padding: 6px 14px; text-decoration: none; color: var(--ink);
}
.mk-chip:hover { border-color: var(--accent); color: var(--accent); }

/* ── Fichas de ruta ──────────────────────────────────────────────────────── */
.mk-ruta-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(330px, 1fr)); gap: 16px; }
.mk-ruta-card { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); padding: 20px; }
.mk-ruta-card h3 { font-size: 17px; line-height: 1.3; margin: 0 0 8px; }
.mk-ruta-card > p { font-size: 13.5px; line-height: 1.55; color: var(--muted); margin: 0 0 10px; }
.mk-ruta-obj { color: var(--ink) !important; }
.mk-rutas-lista { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(340px, 1fr)); gap: 12px; }
.mk-rutas-lista > li { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); }
.mk-rutas-lista > li > a { display: block; padding: 16px 18px; text-decoration: none; color: inherit; }
.mk-rutas-lista > li > a:hover { border-color: var(--accent); }
.mk-rutas-lista strong { display: block; font-size: 15.5px; line-height: 1.3; margin-bottom: 4px; }
.mk-ruta-proyecto { display: block; font-size: 13px; line-height: 1.55; color: var(--muted); margin-top: 8px; }
.mk-sintoma { font-size: 14.5px; line-height: 1.6; color: var(--muted); margin: 0 0 16px; max-width: 72ch; }
.mk-fund { display: flex; flex-wrap: wrap; gap: 24px; align-items: center; justify-content: space-between; border: 1px solid var(--line); border-radius: var(--radius-lg); background: var(--surface); padding: 24px; }
.mk-fund h2 { font-size: 22px; margin: 0 0 6px; }
.mk-fund p { font-size: 14px; line-height: 1.6; color: var(--muted); margin: 0 0 8px; max-width: 70ch; }
.mk-fund .mk-actions { margin: 0; }

/* ── Ficha de página ─────────────────────────────────────────────────────── */
.mk-page-head { padding: 44px 0 34px; border-bottom: 1px solid var(--line); }
.mk-page-head h1 { font-size: clamp(26px, 3.6vw, 40px); line-height: 1.15; margin: 0 0 14px; max-width: 22ch; }
.mk-facts { list-style: none; margin: 22px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px 28px; }
.mk-facts li { font-size: 13px; color: var(--muted); }
.mk-facts b { display: block; font-size: 10px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; color: var(--accent); margin-bottom: 2px; }
.mk-facts-inline { gap: 8px 20px; margin: 12px 0; }
.mk-facts-inline b { display: inline; margin-right: 5px; }
.mk-objective { border-left: 3px solid var(--accent); padding: 4px 0 4px 16px; margin: 20px 0 0; max-width: 72ch; }
.mk-objective h2 { font-size: 11px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; color: var(--accent); margin: 0 0 5px; }
.mk-objective p { font-size: 14.5px; line-height: 1.6; margin: 0; }
.mk-project { font-size: 15px; line-height: 1.65; max-width: 74ch; margin: 0; }

/* ── Fichas de área ──────────────────────────────────────────────────────── */
.mk-areas { display: grid; grid-template-columns: repeat(auto-fill, minmax(320px, 1fr)); gap: 16px; }
.mk-area { border: 1px solid var(--line); border-radius: var(--radius-md); background: var(--surface); padding: 20px; }
.mk-area h3 { font-size: 17px; line-height: 1.3; margin: 0 0 7px; }
.mk-area > p { font-size: 13px; line-height: 1.55; color: var(--muted); margin: 0 0 12px; }
.mk-area-courses { list-style: none; margin: 0; padding: 12px 0 0; border-top: 1px solid var(--line); display: grid; gap: 9px; }
.mk-area-courses li { display: grid; gap: 2px; }
.mk-area-courses a { font-size: 13.5px; line-height: 1.4; }

/* ── Baldosas de taller y herramientas ───────────────────────────────────── */
.mk-tiles { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 14px; }
.mk-tile { display: flex; flex-direction: column; gap: 7px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius-md); padding: 18px; text-decoration: none; color: inherit; }
.mk-tile:hover { border-color: var(--accent); }
.mk-tile b { font-size: 15px; line-height: 1.3; }
.mk-tile > span:last-child { font-size: 12.5px; line-height: 1.5; color: var(--muted); }
.mk-tile-icon { color: var(--accent); }

.mk-next { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 14px; }
.mk-next-card { display: flex; flex-direction: column; gap: 6px; border: 1px solid var(--line); border-radius: var(--radius-md); padding: 18px; text-decoration: none; color: inherit; background: var(--surface); }
.mk-next-card:hover { border-color: var(--accent); }
.mk-next-card b { font-size: 15px; }
.mk-next-card > span:last-child { font-size: 12.5px; line-height: 1.5; color: var(--muted); }

/* ── Adaptación a pantallas estrechas ────────────────────────────────────── */
@media (max-width: 900px) {
    .mk-hero-inner { grid-template-columns: 1fr; gap: 30px; }
    .mk-hero h1 { max-width: none; }
    .mk-stage-head { grid-template-columns: 30px 1fr; }
    .mk-stage-meta { grid-column: 2; }
    .mk-block, .mk-band { padding: 38px 0; }
}
@media (max-width: 560px) {
    .mk-hero { padding: 36px 0 40px; }
    .mk-stats { gap: 18px; }
    .mk-doors, .mk-problems, .mk-ruta-grid, .mk-herramientas, .mk-casos, .mk-areas { grid-template-columns: 1fr; }
    .mk-rutas-lista { grid-template-columns: 1fr; }
    .mk-entrada-grid, .mk-practica-grid { grid-template-columns: 1fr; }
}

/* ── Impresión: la hoja de trabajo del estudiante ────────────────────────── */
@media print {
    .mk-jump, .mk-actions, .mk-next, .mk-tiles { display: none; }
    .mk-entrada, .mk-practica, .mk-herramienta, .mk-simulador { break-inside: avoid; border-color: #999; }
    .mk-band { background: none; }
}